Digital Signage UA 2013
ICC Kiev hosts the 2nd conference of digital media and video advertising Digital Signage UA 2013 on the 10th of October, 2013.
The aim — of the event is consolidation of companies dealing with video advertising in order to improve their sales and effectiveness and expand their share at Ukrainian market in this field.
The organizer of this event is LiveBoard TV which is the number one company in Ukraine in the sphere of development and support of software for Digital Signage projects of any level of complexity. Though being relatively young the company is the leader in the field of projects for managing video commercials.
Digital Signage is a technology of information provision in the form of electronic (digital) monitors (displays, projector systems, etc.) that are installed in public spaces such as stores, restaurants and museums. This is a new tendency at the market and such monitors can be found in public spaces such as shop windows, malls, banks, restaurants and museums. Bright and dynamic content usually attracts much more attention than standard posters.
The future of Digital Signage market will comprise not only displays showing advertising and various informative messages, but also interactive kiosks, music background and much more. Major benefits of digital signs over traditional static signs are that the content can be exchanged without effort, videos can be shown, and signs can adapt to the context and audience, and even be interactive. Digital Signage is a proven way to increase sales.
The following issues will be discussed during the conference:
- - Effective strategies of Digital Signage construction. (Representatives of Ukrainian and Russian companies will share their experience.)
- - Increase in effective usage of monitors with the help of Digital Signage technology. Representatives of operators and owners of advertising monitors will share their stories.
- - Attracting major advertisers to your displays. What is necessary for clients and advertising agents. (Representatives of major advertising agencies).
- - Digital Signage as a new instrument in digital marketing and means of drawing attention of the target audience. (Representatives of advertising agencies).
- - Making effective advertising and informational content for the systems of Digital Signage.
- - Prospects of Digital Signage market in Ukraine, forecasts, variants of development for upcoming years.
Attendees will get maximum information that can be used for hands-on experience as well as get answers to all kinds of questions!
The audience of the conference is:
- - major companies of B2C market providing mass goods and services;
- - representatives of major advertising companies and network agents;
- - Indoor and Outdoor Video operators;
- - representatives or retail businesses, malls, banks, airports, hotel chains, restaurant chains, cinemas, fitness clubs, etc.;
- - system integrators.
We are sure our attendees will find a lot of useful and practical information to make their businesses successful.